{"id":4600,"date":"2020-10-30T17:11:57","date_gmt":"2020-10-30T15:11:57","guid":{"rendered":"https:\/\/www.superhotelier.com\/marketing\/"},"modified":"2021-01-20T11:54:21","modified_gmt":"2021-01-20T10:54:21","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.superhotelier.com\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-gqbud-ef8967ffbacc3897f6a367941c7e1ac5 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  el_before_av_hr  avia-builder-el-first   container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k992xk9c-dcdedb32dbdd8f397643452607df0072\">\n.flex_cell.av-k992xk9c-dcdedb32dbdd8f397643452607df0072{\nvertical-align:top;\nbackground:url(https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Superhot_Marketing_Background-1030x833.png) 0% 0% repeat scroll ;\n}\n.responsive #top #wrap_all .flex_cell.av-k992xk9c-dcdedb32dbdd8f397643452607df0072{\npadding:0px 0px 0px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-k992xk9c-dcdedb32dbdd8f397643452607df0072 av-gridrow-cell av_one_half no_margin  avia-builder-el-1  el_before_av_cell_one_half  avia-builder-el-first  av-zero-padding'  ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9txjrn8-26c91db08d81bdee3103cd330537cc3b\">\n.avia-image-container.av-k9txjrn8-26c91db08d81bdee3103cd330537cc3b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k9txjrn8-26c91db08d81bdee3103cd330537cc3b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k9txjrn8-26c91db08d81bdee3103cd330537cc3b av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-2954 avia-img-lazy-loading-not-2954 avia_image ' src=\"https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-1030x822.png\" alt='Hotel Marketing Bild Logo' title='Marketing_transparen'  height=\"822\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-1030x822.png 1030w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-300x239.png 300w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-768x613.png 768w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-1536x1226.png 1536w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-2048x1635.png 2048w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-1500x1197.png 1500w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-705x563.png 705w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/05\/Marketing_transparen-1-600x479.png 600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<\/div><\/div><div class='flex_cell av-8kspp-0f46851dc7f7d3f92e9fa51be5271256 av-gridrow-cell av_one_half no_margin  avia-builder-el-3  el_after_av_cell_one_half  avia-builder-el-last '  ><div class='flex_cell_inner'><section  class='av_textblock_section av-k25ussy0-3dc94dee4a937bdb721a497ab5ca96bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock center'  itemprop=\"text\" ><h1>HOTEL MARKETING<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9moer55-8e8e6897814db2e51e63d2f3ed3bc150\">\n.av_font_icon.av-k9moer55-8e8e6897814db2e51e63d2f3ed3bc150 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class='av_font_icon av-k9moer55-8e8e6897814db2e51e63d2f3ed3bc150 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c\">\n#top .hr.hr-invisible.av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c hr-invisible  avia-builder-el-6  el_after_av_font_icon  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-kh63efz5-f7866b2593784de23c707e2bfe1b78a5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">NEVER UNDERESTIMATE THE WORTH OF GOOD MARKETING!<\/h2>\n<p>To me marketing is a little like art! The ability of skillful marketing is to present the self image of the entrepreneur, the truth of the company, the passion for the profession and the strengths of the firm in the right light. The success of good marketing is measurable! Paired with revenue and sales activities it can bring an increase of 30% in turnover.<\/p>\n<p>Successful hotel marketing is based on creativity, experience, profound and updated knowledge, holistic thinking, a view for the essential and the ability to sell. Making the right decisions online and offline is key.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c\">\n#top .hr.hr-invisible.av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ka1btilk-e571a76e3bbcd6299c377232d5bae50e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">HOTEL MAREKTING FOR YOUR INDIVIDUAL HOTEL BRAND<\/h2>\n<p>How boring would the world of products be without great marketing? Marketing speaks your company&#8217;s truth and individualises your hotel. Together we&#8217;ll find your USP\u00a0 and reveal the full potential of your hotel. Because nothing is more significant that authenticity. You are only able to communicate your strengths to your target audience, if you genuinely know where they lie.<\/p>\n<h3 style=\"text-align: center;\">During our daily work with customers we focus on the following:<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c\">\n#top .hr.hr-invisible.av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c hr-invisible  avia-builder-el-10  el_after_av_textblock  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-icon-list-container av-k9mob6sy-4fabac6f643e1104bc6a10b6e99c5731  avia-builder-el-11  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-k9mob6sy-4fabac6f643e1104bc6a10b6e99c5731 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2b3wj9-0b3e31ec4aea1a54d554f3d2bcec5c4e avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Increasing brand popularity through more visibility<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-22k179-a75e905f7c3bb6eafcba578e1055ee45 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Identifying the right marketing channels<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1un8vx-57b802eefbf1cd353cedbd51ba8f8192 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Individual and profitable hotel marketing campaigns<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1s0vid-ee1c0b0e80a0cd46f919eb061b9edfe3 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >More regular customers due to a holistic and authentic website<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1lehpx-6978ab9d01ae3f0721a415fa01085f29 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Professional websites for more direct bookings<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1g3ncl-d797f99266349f04c7c700058764b7b1 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue808' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Less dependency on large booking portals with percise marketing<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c\">\n#top .hr.hr-invisible.av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c hr-invisible  avia-builder-el-12  el_after_av_iconlist  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6vthx-6895b21584bfa95232afa7ecc246c8ed\">\n.flex_column.av-6vthx-6895b21584bfa95232afa7ecc246c8ed{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6vthx-6895b21584bfa95232afa7ecc246c8ed av_one_full  avia-builder-el-13  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo17m4-4022ce1d6a9c74d4a341af6a420fb126\">\n.avia-image-container.av-k9mo17m4-4022ce1d6a9c74d4a341af6a420fb126 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k9mo17m4-4022ce1d6a9c74d4a341af6a420fb126 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k9mo17m4-4022ce1d6a9c74d4a341af6a420fb126 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-5460 avia-img-lazy-loading-not-5460 avia_image ' src=\"https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier.png\" alt='' title='Hotel Consulting Superhotelier'  height=\"300\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier.png 1500w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier-300x60.png 300w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier-1030x206.png 1030w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier-768x154.png 768w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier-705x141.png 705w, https:\/\/www.superhotelier.com\/wp-content\/uploads\/2020\/12\/Hotel-Consulting-Superhotelier-600x120.png 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c\">\n#top .hr.hr-invisible.av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c hr-invisible  avia-builder-el-15  el_after_av_one_full  el_before_av_iconlist '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-icon-list-container av-k9mo583k-90e86744b683d907a3c0abfb2ef256eb  avia-builder-el-16  el_after_av_hr  el_before_av_hr '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-k9mo583k-90e86744b683d907a3c0abfb2ef256eb avia-iconlist-animate'>\n<li><div class='iconlist_icon av-13lrd1-068675dcd3b6a9c06a4d99d94b1b10c9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Individuelle Hotel Marketing Kampagnen online & offline<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-zmrzh-c1133a58038fb4e4cee02a45b914422c avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >marketing know-how from hotel experts <\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2s2tp-decba9e5d8ce6d64ce7f81a488a4ec0b avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >holistic consultation and expertise<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-nstvp-f23f48c078aead8b3db995eb351f4d26 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Better use of capacity through targeted actions<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-fht7x-bee93c910d00d93aa84d7161013d9643 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Developing a pool of regular guests<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-6r959-7be2f4c51e5176b1318f2466e658c54a avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >Permanent increase in turnover<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c\">\n#top .hr.hr-invisible.av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-k9mo2rfk-d3ccef89163e45c45409164395d7cb3c hr-invisible  avia-builder-el-17  el_after_av_iconlist  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-k5pcy2c1-88b5c8b1a6ddf7554b57327cde140c58-wrap avia-button-center  avia-builder-el-18  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5pcy2c1-88b5c8b1a6ddf7554b57327cde140c58\">\n#top #wrap_all .avia-button.av-k5pcy2c1-88b5c8b1a6ddf7554b57327cde140c58{\nbackground-color:#f5cd00;\nborder-color:#f5cd00;\ncolor:#000000;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.superhotelier.com\/mitglied-werden\/'  class='avia-button av-k5pcy2c1-88b5c8b1a6ddf7554b57327cde140c58 avia-icon_select-yes-left-icon avia-size-medium avia-position-center'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Check-in and become a member!<\/span><\/a><\/div><\/p>\n<\/div><\/div><\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-4600'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9moit1m-4f5f85b83f2a2bf84c2fc734bb1d5cb5\">\n#top .hr.hr-invisible.av-k9moit1m-4f5f85b83f2a2bf84c2fc734bb1d5cb5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9moit1m-4f5f85b83f2a2bf84c2fc734bb1d5cb5 hr-invisible  avia-builder-el-19  el_after_av_layout_row  el_before_av_font_icon  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kelab90v-032de7e23197cb35b285aebdcc913555\">\n.av_font_icon.av-kelab90v-032de7e23197cb35b285aebdcc913555 .av-icon-char{\nfont-size:70px;\nline-height:70px;\n}\n<\/style>\n<span  class='av_font_icon av-kelab90v-032de7e23197cb35b285aebdcc913555 avia_animate_when_visible av-icon-style- avia-icon-pos-center av-no-color avia-icon-animate'><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue81f' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9moit1m-4f5f85b83f2a2bf84c2fc734bb1d5cb5\">\n#top .hr.hr-invisible.av-k9moit1m-4f5f85b83f2a2bf84c2fc734bb1d5cb5{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9moit1m-4f5f85b83f2a2bf84c2fc734bb1d5cb5 hr-invisible  avia-builder-el-21  el_after_av_font_icon  el_before_av_toggle_container '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='togglecontainer av-keecrdfk-464e0e9fd200639a1c1770cd20e96bd7 av-elegant-toggle  avia-builder-el-22  el_after_av_hr  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-wsh45-4fd8d86654ad0fa6b3adcab284fb9608'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>What is hotel marketing?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>The term <strong>hotel marketing<\/strong> includes all activities a <strong>hotelier<\/strong> undertakes to market his products and services,\u00a0 thereby reaching and persuading potential customers. The overriding goal here is to increase his revenue\/profit.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-70vlh-2a0a75b45121e96f56b11420c2ef0f69'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Do I need a hotel marketing agency?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>For successful online and offline <strong>hotel marketing<\/strong> using the help of an <strong>agency<\/strong> is advisable. Due to their experience, they can market precisely, on all the right channels for your hotel. Furthermore, it will save you from having to go through a time-consuming <strong>training period<\/strong>, and you can fully concentrate on your daily operations.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-2sp79-bb2d17ff0fe9170276aec2361044d52a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>What is the difference between hotel marketing online and offline?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>All promotional activities which take place online, such as websites etc., fall into the online category. All activities which take place outside of the digital world, e.g. postal mailings or phone calls are in the offline category.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-j7a05-05f54053416b7ba2598a37c97e59c7bb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-4' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Is direct marketing for hotels useful?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Direct marketing is an essential building block for a functioning marketing concept. Thanks to direct communication with customers, unnecessary and expensive steps can be avoided. And it enables a more personal and direct exchange with customers.\u00a0<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-e8kd1-cd687a01d2bebde69d12aa76a87c238c'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-5' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>What kinds of marketing are included in hotel marketing?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Hotel marketing covers all marketing activities including online marketing, direct marketing, classic marketing, guerilla marketing, content marketing, event marketing, multichannel marketing, performance marketing and neuromarketing.\u00a0<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-8wfp1-11deda0e329144e04b8ae10af59c190f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-6' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-6'>Why is online marketing such an important part of hotel marketing nowadays?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-6' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>More and more of our daily life takes place online. The first phone is obtained at an early age. The world is becoming\u00a0 more digital by the second. This is why being present and creating online content for your hotel is vital. Ignoring the digital change can have detrimental effects on your business.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9moiyp0-a0f4d978440ba90869495e0750a14243\">\n#top .hr.hr-invisible.av-k9moiyp0-a0f4d978440ba90869495e0750a14243{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9moiyp0-a0f4d978440ba90869495e0750a14243 hr-invisible  avia-builder-el-23  el_after_av_toggle_container  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='avia-button-wrap av-k5pcy2c1-846781caaa5a1a6f35f734630619aeb2-wrap avia-button-center  avia-builder-el-24  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k5pcy2c1-846781caaa5a1a6f35f734630619aeb2\">\n#top #wrap_all .avia-button.av-k5pcy2c1-846781caaa5a1a6f35f734630619aeb2{\nbackground-color:#f5cd00;\nborder-color:#f5cd00;\ncolor:#000000;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.superhotelier.com\/mitglied-werden\/'  class='avia-button av-k5pcy2c1-846781caaa5a1a6f35f734630619aeb2 avia-icon_select-yes-left-icon avia-size-medium avia-position-center'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >become a member!<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k9moiyp0-a0f4d978440ba90869495e0750a14243\">\n#top .hr.hr-invisible.av-k9moiyp0-a0f4d978440ba90869495e0750a14243{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-k9moiyp0-a0f4d978440ba90869495e0750a14243 hr-invisible  avia-builder-el-25  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4600","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel Marketing - be visible | Superhotelier<\/title>\n<meta name=\"description\" content=\"Increased sales through hotel marketing? 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